"We're growing up and I want Girlboss to be better than anyone else at speaking about things like hardship, success and spirituality in a way that has a lot of heart, for a generation who doesn't really have that. "We're just stepping into a time where we're becoming parents, our lives are getting so much more complex than the conversation five years ago about millennials being entitled," she says.
"Really the top of the pyramid for us is being like Oprah," Amoruso says.
While she encourages "Girlboss Workbook" users to plot out a five-year plan and reminds them "the best things take time," Amoruso says her five-year plan for Girlboss Media involves becoming the next Oprah Winfrey for millennials and future generations. She adds that "when you scale something started without intention and then scales as big as Nasty Gal did, it gets really hairy."Īmoruso describes her new business Girlboss Media as a content community, consisting of social media,, the Girlboss Radio podcast, the Girlboss Foundation, conference-like Girlboss Rallies and now the workbook, all of which are "centered on redefining success" for women "through shared stories and learning from one another's experiences." "So much of the culture at Nasty Gal after all was unintentional because it really just started as a girl in a room with some clothes," she says. She says it's the first business she actually started with intention.
But she has moved on to transforming her "#girlboss" slogan into launching her own company Girlboss Media this August. There were just so many things, I was 22 years old and I ended up with this runaway train that was Nasty Gal," Amoruso says.Īmoruso no longer has ties to Nasty Gal, Forbes reports, and even teases her misfortune in a section called "How to keep from going bankrupt!" in her new book. "The last decade of my life has been inheriting choices that I made without knowing what I was building or how to build a culture. At the time, she said she was proud of the work Netflix did, but she was looking forward to controlling her narrative from then on out. Amoruso also came into the spotlight in April this year, when the Netflix original series "Girlboss" - inspired by her memoir and executive produced by her - received widespread criticism and got canceled after one season.
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